Like myself, good design is honest, creative, and solves problems. Through my work, I strive to empower brands to tell their stories authentically, to evoke emotions effortlessly, and to solve challenges creatively.

With a track record spanning diverse industries, I've successfully taken brands from concept to fruition, overseeing every stage of development. My expertise lies in brand identities, from conceptualizing names to designing logos and directing thematic elements. This involves not just aesthetic decisions, but strategic thinking and a deep understanding of market positioning.

My expertise goes beyond conventional design, venturing into the realm of experiential design. From pop-up events to interactive installations, I have conceived and created experiences that invite people to step into a brand's story and become a part of it.

Finally, I am a mentor. I thrive on teaching and supporting other designers, design directors, and producers. As a team lead, I instill not just design principles, but a deep-seated passion for the craft. I nurture an environment that pushes boundaries, embraces change, and fosters collaboration. I’m also a nice person who plays well with others. 

I am currently a Creative Lead on the Global Communications Team at Lilly.

Areas of Expertise

Design Direction
Design
Identity/Branding
Experiential
Print
Digital