Sports Illustrated Swimsuit Pay With Change

Pay With Change, the world’s first media buy based on progress over profit. This new business model meant that any brand that wanted to advertise or partner with SIS had to commit to making progress for women.

•The launch of the program generated 86 media placements with 2.8 billion impressions and 10.4 million in earned social impressions.

•Sports Illustrated Swimsuit gained 47% more brand partnerships than the previous year, proving that purpose can lead to profit.

•Women responded to their purpose-driven platform, with over 122% increase in positive social sentiment.