City of Chicago Unspoken Campaign

Edelman discovered that 40% of Chicagoans feel that mental health is one of the greatest challenges they are facing. Partnering with DXI Strategy and the Multicultural teams, we learned that the Black and LatinX communities revealed there are deep-seated cultural and community stigmas that often keep people from seeking the help they desperately need. 

In response, the City of Chicago and launched the UN[ ]SPOKEN campaign on August 30 to tackle the stigma surrounding mental health by encouraging people to advocate for their own mental health and directing residents to seek available mental health resources and services across the city.